Tilbake

Märklin sold, Märklin saved, long live Märklin

MICHAEL SIEBER | GESCHÄFTSFÜHRER | CEO | ADMINISTRERENDE DIREKTØR | Foto: Mɑrk Jᴏhnstᴏn

MICHAEL SIEBER

 
Photo: Mɑrk Jᴏhnstᴏn
 

MÄRKLIN | MODELLBAHN | MODEL RAILWAY | MODELLJERBANE | ANNO 1968 | Foto: Märklin

MÄRKLIN ANNO 1968

 
Photo: Märklin
 

HO GLEISANLAGEN | PLAN BOOK | PLANBOK | Foto: Märklin

MÄRKLIN PLAN BOOK 0390

 
Photo: Märklin
 

March 21, Märklin was officially acquired by Germany’s largest toy corporation, Simba Dickie, which already owns several traditional German companies. It is the father and son, Fritz and Michael Sieberwhich stands for the acquisition. They formed in 1982 the company Sieber & Sohn GmbH & Co. KG and Dickie Toys (est.1971) became a part of the group when its founder died in 1993.

Tamiya and Scalextric was at that time owned by Dickie Toys. Since then number of companies got acquired; Eichhorn in 1998, Schuco in 1999, Noris-Spiele in 2001, Schipper Art & Crafts in 2008, Zocher in 2010, BIG Spielwarenfabrik in 2004, Nicotoy in 2006, Smoby Toys in 2008, Majorette, Solido and Heros in 2010 and now in 2013 it is Märklin’s turn to be a part of the toy group.

Gebr. Märklin & Cie. GmbH was founded in 1859 by Theodor Friedrich Wilhelm Märklin in Göppingen (Baden-Wurttemberg, Germany). Märklin was in the beginning a dollhouse manufacturer, but later became more famous for their model railway production. The company was in the Märklin-family ownership until the 22 owner-families failed to agree on the way forward.

Märklin, Friz and Safft, being the three main family names, sold the company in 2006 to the British capitalists in the investment firm Kingsbridge Capital. The financial advisers’ fees were higher than the company’s revenue, and they took out 40 million euros in dividends from the company that of the acquisition date had approx. $ 70 million in debt. Banks said no to further credit.

4th February 2009, Märklin filed for bankruptcy in Göppingen District Court. The bankruptcy was then put under state protection, and one tried to keep the company going. One year later, on 5th February 2010, one could ascertain success – Märklin recurred profitable, and the company could preliminary breath again. But went into unsafe times ahead without market interested owners.

In November last year, there were rumors that Simba Dickie wanted a review of Märklin finances, and its value for the assessment of possible acquisition. And even though the company’s sales went from 620 million euros in 2011, to 615 million euros in 2012, it was so constant that they wanted to buy the company. Simba-Dickie said in January that sales could reach 635 million this year.

And finally a sigh of relief when the press release came as confirmed takeover of traditional Märklin company, which then makes Simba Dickie to Germany’s largest toy manufacturer. And it’s a lucky day for the staff as the headquarter remains in Baden-Wurttemberg, no German or Hungarian departments will be closed, and all outstanding debts will be paid.

Florian Sieber, son of the CEO. and founder Michael Sieber of Simba Dickie, will be one of three CEOs of Märklin (Wolfrad Bachler and Stefan Löbich). Märklin is synonymous with an entire category of toys and symbol of German quality. Florian: “It is therefore my great pleasure to help shape the future of this traditional brand with a history going back more than 150 years”

A commission agreement with the employees now ensures operation of Märklin, and Trix and LGB, up until the end of 2019. And the new owners said at the confirmation: “Märklin, will return to the children’s rooms again.” We hope they are right! May they again make an entry into the thousands of homes. LEGO did it after they were close to bankruptcy in 2004 with 2.7 billion DKR in deficit. We say good luck!

 

MÄRKLIN-KATALOGEN 1989-1990

FREMSIDEN AV MÄRKLIN CATALOG 1989-1990

 
Photo: Märklin
 

[ MORE PHOTOS ARE COMING ]

 

SIMBA DICKIE GROUP

SIEBER / SIMBA DICKIE GROUP + MÄRKLIN

 
Märklin | Märklins Zukunft ist gesichert (DE)
Simba Dickie Group | Märklin’s future is secure (DE)

VIDEO
Filstalwelle | Märklin: Übernahme perfekt (DE)
Bayerischer Rundfunk | Simba Dickie übernimmt Märklin (DE)
Shortnews | Übernahme von Märklin durch Simba Dickie soll… ( DE)

Handelsblatt | Märklin soll «zurück ins Kinderzimmer» (DE)
NUzakelijk | Speelgoedgigant Simba-Dickie koopt Märklin (NL)
Wirtschafts Woche | Märklin – der Audi der Spielwarenbranche? (DE)
Privatbankar | Nem rúgnak ki senkit a győri Märklin játékgyárból (HU)
Bilde.de | Spielzeug-Deal perfekt!Bobby-Car schleppt Märklin ab (DE)
Bilde.de | Neuer Eigentümer will Märklin «stärker ins Kinderzimmer bringen» (DE)
Finanzen | Simba Dickie gibt voraussichtlich Übernahme von Märklin bekannt (DE)
Spiegel Online | Modellbahnenbauer: Bobby-Car-Hersteller übernimmt Märklin (DE)
Manager magazin Online | Spielwarenbranche – Simba Dicki übernimmt Märklin (DE)

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